Elon's Twitter is going just great.
#RIPTwitter trends on Twitter
Following the 5 p.m. deadline set by Elon for employees to join Twitter 2.0 or be fired, #RIPTwitter, among other hashtags, have begun to trend on Twitter.
Projection activist projects messages criticizing Elon on Twitter's headquarters
From Joshua Hill, a projection activist has projected multiple messages onto Twitter's headquarters, calling Elon, among other things, a "supreme parasite" and "aparteid profiteer".
GroupM warns advertising on Twitter is risky
The world's largest ad agency, GroupM, has told its clients that advertising on Twitter is risky, per Platformer and Digiday.
Critical Twitter microservices are being shut off
Services within Twitter begin breaking
According to Gergely Orosz, Twitter is currently facing a staffing issue, following Twitter's mass layoffs a week prior. Although this instability is expected to subside, certain features of Twitter are already breaking, including notification counts.
Omnicom Media Group recommends clients pause advertising on Twitter
Omnicom Media Group, one of the world's largest advertisement firms, has recommended its clients pause advertising on Twitter. Among the companies Omnicom represents include McDonald's, Apple, and PepsiCo.
Eli Lilly and Company stock falls sharply after an impostor account claims the price of insulin is free
The stock price of the pharmaceutical company Eli Lilly and Company has fallen, following posts made an impostor account claiming that, among other things, the price of insulin would be made free.
Twitter risks billions in fines following ignorance of consent order
An FTC consent order signed in 2011 requires the company to send a compliance notice following a change in company management, and requires the company to assess privacy issues of new changes made to the service, or face billions in fines. The compliance notice has yet to be sent.
Twitter's head of privacy, information security, and compliance resign
An internal message obtained by various news sources and accounts from two employees have stated that Twitter's chief privacy officer Damien Kieran, chief information security officer Lea Kissner, and chief compliance officer Marianne Fogarty have resigned. At least one executive, Kissner, has confirmed their departure.
Sports Twitter grapples with impostor accounts
Various accounts pretending to be journalists and other influencial figures in sports have began appearing, following the release of paid verification through Twitter Blue. Although Twitter has promised to crack down on these accounts, other accounts, such as one pretending to be sportswriter Adam Schefter, have persisted. The tweets made by these accounts are intended to deceive; the account pretend to be sportswriter Adam Schefter posted a tweet stating that Las Vegas Raiders head coach Josh McDaniels had left the position.
Verified users begin impersonating Elon
Multiple verified accounts have begun impersonating Elon Musk on Twitter, including podcaster Matt Helgeson, former American football player and writer Chris Kluwe, cartoonist Jeph Jacques, comedian Kathy Griffin, actress Valerie Bertinelli, and comedian Sarah Silverman. Although activity from these accounts has subsided, these accounts largely criticized Elon, with many of them making humorous statements at his expense, and retweeting tweets made by Democratic figures.
Tesla, Boring Company, and SpaceX engineers accidentally leave Slack channels public
In a tweet by Gergely Orosz, author of The Pragmatic Engineer, employees for Tesla, Boring Company, and SpaceX engineers working on Twitter created Slack channels for internal communications that were accidentally left public. Detailed in these channels were Elon's plans for Twitter, including querying for lines committed and forming a list of people to be fired.
Advertisers fail to reach a middle ground with Elon
Adweek is reporting that Elon refused to answer multiple questions in a meeting conducted by Elon with advertisers. Ebiquity, an advertising firm that tracks media spending, contacted multiple advertisers, including Sony, Nestle, Subway and Mazda, regarding Twitter advertisements; nine out of the 17 companies they contacted instructed their agencies to pause advertising on Twitter.
Twitter layoffs occur, gutting employees and affecting critical teams
Twitter's haphazard layoffs left teams, including those involved in combatting election misinformation days before the U.S. midterms, partially or completed gutted, as the November 7 deadline for paid verification in Twitter Blue looms over employees into the weekend. In addition to the ousting of Twitter's executives a week prior, Twitter's vice president of consumer product engineering Arnaud Weber has also been laid off. Among those laid off include members of Twitter's human rights team, responsible for protecting those in global conflicts, and the curation team, which elevates reliable information. The swiftness of the layoffs have been criticized, and some employees were locked out of Twitter's internal systems during late-night meetings.
General Mills, Audi, Pfizer, and Mondelez International pause Twitter ads
American food companies General Mills and Mondelez International, pharmaceutical company Pfizer, and German automotive manufacturer Audi, owned by Volkswagen, have reportedly paused advertisements on Twitter.
- "General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter Ads", The Wall Street Journal.
Twitter is sued for unannounced mass layoffs
Following earlier reports that a large-scale layoff of Twitter's workforce would begin on November 4, Bloomberg is reporting that a class-action lawsuit has been filed, citing the WARN Act, which requires companies to provide a 60-day advance notification of mass layoffs.
Twitter employees crunch to meet Elon's November 7 deadline
Twitter employee Evan Jones posted an image on Twitter captioned, "When you need something from your boss at elon twitter", with Twitter employee Esther Crawford photographed sleeping on the floor to meet the November 7 deadline proposed by Elon. CNBC has previously reported that employees have been told to work 12-hour shifts, seven days a week, and Tesla employees have been recruited to do code reviews at Twitter.
The Interpublic Group of Companies recommends clients pause advertising on Twitter
The Interpublic Group of Companies (IPG), one of the largest advertising companies, issued a statement recommending its clients pause advertising on Twitter due to moderation concerns. The Global Alliance for Responsible Media, an initiative by the World Federation of Advertisers, has also stated it will be monitoring Twitter's content moderation policies.
- "Elon Musk’s Twitter Faces Exodus of Advertisers and Executives", The New York Times
Twitter's head of advertising, product, and core engineering resign
Twitter's head of advertising Sarah Personette, head of engineering Nick Caldwell, and head of product Jay Sullivan have resigned.
Twitter's planned paid verification system inspires scammers
The confusion surrounding Twitter's paid verification system, set to be released on November 7, has resulted in scams taking advantage of the chaos. One such phishing campaign, as reported by TechCrunch, targets verified accounts. The scam, which used Google Sites, has since been taken down.